Tag Archives | record company

Swedish Design in the ’30s

Sleeve 1 small

Sleeve 1b small

In 1932, Erik Ljungberg established a record label, AB Sonora, produced entirely in Sweden. Sonoras were sold originally at 2 krone but the price was reduced to 1.65 krone during 1933. Ljungberg sold the label to Philips in 1958. The company also produced a portable gramophone.

Although all that’s interesting, what really grabs my attention about this record sleeve is the fabulous design. There are two fonts in classic black and red. I particularly love the uppercase E & S and lower case f & r of the script font. The contrasting blocky font has just a few subtle serifs and is mainly used in uppercase. One text block reads “Giv arbete ├ąt svenska arbetare” which translates as “Give work to Swedish workers”.

And just look at that great little logo at the foot of the sleeve. Feet like musical notes and a disc-shaped body – but what’s with the little flag apparently flying from the bridge of his nose? Who cares when it’s designed with such flair?

[More information on Sonora can be found here.]
Arts

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